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 1998年,从北方纵横与国内上市公司签下第一份《委托项目协议》开始,便以自己的卓越表现吸引越来越多的优秀客户走近北方纵横,选择它作为制定企业战略和市场营销战略的数据供应商之一。这些客户包括三星、 现代、东芝、家乐福、乐购、百胜、和记黄埔等世界著名跨国公司,也包括中石化、中成股份、沿海地产、南国置业、北人、天士力等国内领先企业。中国社会科学院、国家科技部等政府与非政府组织,因为北方纵横的卓越表现,也多次向它发出项目合作邀请。

On 1998, from the 1st project commissioned agreement that bei fang zong heng undersigned with domestic listed company, it attract more and more successful customers want to co-operate as partner, choose bei fang zong heng as one of the data supporters to formulate enterprise strategic and marketing policy. These customers include lots of global reputation companies, such as: Sumsung, Toshiba, Carrefour, Tesco, Parkson and so on. It also includes some leading domestic enterprise: Sinopec, Tasly. Some government organization and non-government organization, such as: CASS and minister of national science and technology also want to invite bei fang zong heng for the projects co-operation.

20余年的研究历程, 北方纵横已经在中国零售与服务业、商业地产业、消费品和工业品制造业、以及消费者洞察等领域,积累了比较丰富的行业经验与研究咨询经验;在运用国内外公认的研究咨询方法和总结自身成功经验的基础上北方纵横已开发出独具特色的行业研究、企业研究和市场研究模型,并在诸多项目中成功应用。
During this 23 years research, bei fang zong heng accumulated rich experience in profession industry and research consulting within China retail and service industry,realty industry, consumer and industrial goods manufacturing sector and consumers discovery sectors. Bei fang zong heng developed its’ own professional industry research, enterprise research and market research model and applied it in lots of projects successfully.

2000年,北方纵横负责人接受中国工业经济联合会委托,组建“中国工业企业与市场研究系统”(简称“中企调研”),并出任系统总监,主持系统的全部核心工作;中企调研在各地的代表机构和数百名调查访问员随时接受总部指令,对数据采集任务做出快速反应;中企调研同部分中央国家机关、全国性行业组织、科研院所构筑的调研协作体系发挥着重要的作用。
In 2000, accepted by China Federation of Industrial Economics, bei fang zong heng Formated the "Chinese industrial enterprises and market research system” and the person in charge in bei fang zong heng served as the director of the whole system, manage the entire job for the system. Organizations at everywhere in China and hundreds of researchers get ready for every order from the head office and get the feed back as soon as possible for data collection. China survey system of industrial enterprises and market co –operate with some of government organization, national industrial organizations, taking the leading function in research co-operation system they build together. At the same time, Chinese organizations in West-Europe, North-America and South East-Asia provide very important literature review and research support in local area for China survey system of industrial enterprises and market.

20多年来,北方纵横依托专业化调查网络和 200 多家全国行业协会提供的数据支持,已经圆满完成了数百项海内外企业、政府与非政府组织委托的调研咨询课题。
In recently several years, bei fang zong heng rely on professional research network and data support from more than 200 national industrial associations, it had finished more than one hundred research topics provided by domestic and international enterprises, government and non-government organizations.

北方纵横坚持“价值中立”和“客观性”、“实效性”、“质量保证”原则,主张“一切调查研究课题的基本出发点——把真实的行业、企业与市场摆在客户的面前”。北方纵横全体研究人员和访问人员深知:任何形式的“做假”和敷衍塞责,在北方纵横都是无法容忍的。北方纵横的严格质量控制体系已经能够保证项目质量符合客观性要求。有时,研究人员在回顾调研项目成果时察觉到纰漏,即使客户不会提出意见,北方纵横也要主动纠正错误,避免“纰漏”为客户带来损失。
Bei fang zong heng insist on “value-neutral”, “objectiveness” and “quality-ensure” policy. Follow “all of starting points for research consulting topics should state the entirely truly industry sector, enterprises and market to customers”. All of research staff and interview staff in bei fang zong heng understand that fraud and chicanery in any way all will be wholly prevented. The strictly quality control system in bei fang zong heng can make sure all of projects carry by us will fulfill the requirements for the objectiveness for the project. Sometimes, if the researchers find any mistake when they review the results of the project, they will state the mistake clearly even customers do not give any comments upon this so that we can avoid any loss caused by our mistake.

坚守上述原则,使北方纵横能够充分发挥自己的专业能力,设计并完成贴近客户需求的研究方案;以调研咨询服务过程中表现出的专业品质和专业精神,赢得更多优秀企业的信赖。
Strictly follow the policy above can make bei fang zong heng show their entirely professional ability to design and finish research project fully meet the requirements of customers. Obtain trustfulness from more and more successful enterprises according to professional spirit and quality showed in the process of research and consulting service.