制造业：关于工业品制造和消费品制造业的研究

Manufacturing: Research on industry goods manufacturing and consumer goods manufacturing

工业品制造业市场研究 Market research on industry goods manufacturing

消费品制造业市场研究 Market research on consumer goods manufacturing

北方纵横长期致力于中国工业市场研究，是国内最早从事工业品市场调查的专业公司之一。

北方纵横研究专家，凭借对工业调研课题的深刻理解，凭借其独具特色的工业数据采集 / 研究方法，曾经成功主持过对国内社会经济产生重要影响的全国工业领域专项调查，完成中外客户委托的上百项工业品市场调查研究课题，赢得越来越多工业企业的青睐。

Bei fang zong heng focus on market research of industry in China in a long time period and it is one of the earliest professional firms for market research of industry goods in China. The research specialist in bei fang zong heng, according to deeply understanding of research on industry and its’ special industry data collection and research methodology, they have successfully carried out domestic industry special research which has leading affection on domestic social economics and they also have finished hundreds of research topics on industry market which provided by domestic and international customers. And also, there are more and more industry enterprises trust on them.     

工业市场交易行为的参与者，是企业、政府及其他非政府机构。因此，工业调查的主要对象（受访者）是工业企业与相关组织（政府、行业组织、再卖者、机构用户、其他），或者说，是能够反映工业企业与相关组织真实情况的管理者与专业人士。工业企业、行业组织、政府相关机构的被调查者，对于中企调查－北方纵横的数据采集工作大都给予了较高程度的配合，必要时，北方纵横调研人员可以直接接触企业决策者或影响决策的中高层管理人员，以获取客观、系统的工业研究第一手资料。北方纵横在工业领域主要行业的研究中已经获得或正在获得比较顺畅的数据采集通道。

Enterprises, government and non-government organization are the mainly participants in industry market transaction. Therefore, the mainly objects (Respondents) in industry research are industry enterprises and relevant organization (government, industry organization, re-sale, organization customer and so on). On the other hand, they are the professional managers and leaders who are able to reveal the truly situation within industry enterprises and relevant organization. Most of visitors are willing to co-operate with the data-collection operating by bei fang zong heng. Sometimes, the researchers from bei fang zong heng are able to get contact with the enterprises’ director or senior managers within the firm directly so that they can get the first hand primary data for their industry research purposes. Bei fang zong heng have got the most favorable channel for data collection in the mainly sectors in industry research.  

北方纵横对工业调研课题的深刻理解与卓而不群的调研能力，源于长期专业研究经验和对中国主要工业品行业、工业品市场的熟知。专业研究人员与来自工业管理部门、各类工业协会研究人员的合作，更为北方纵横工业研究提供了有效的数据支持。

The deeply understanding and superb research ability on industry research topics by bei fang zong heng comes from the long-time professional research experience and the very wide range of acknowledge of China mainly industry field and industry market. The professional researchers co–operate with others from industry management department and industry associations added more efficient data support for industry research carried by bei fang zong heng. 

 

北方纵横工业市场研究涉及企业关注的下列问题:

The industry market research by bei fang zong heng mentioned the mainly issues that most of enterprises focus on as below:

行业规模与行业结构研究 Industry size and industry structure research

行业发展趋势研究 Research on the prediction of the industry development

行业集中度与业内领先企业研究 Industry concentration and leading enterprises research

行业机会与行业风险研究 Industry opportunity and industry risk research

行业竞争格局研究 Industry competition structure research

产品的市场表现 Market behavior of the products

产品用户研究 Research on products’ users

产品使用与态度研究 Research on products usage and attitudes

产品与竞争品牌的比较研究 Research on products and competition brand’s compare

产品生命周期研究 Research on products’ life cycle

创造新产品概念与产品概念考察 Definition of new product creation and research on definition of product

销售渠道研究 Research on sale channel

细分市场研究 Research on market segments

用户行为与用户满意度研究 Research on users’ satisfactory

市场规模与市场份额研究 Research on market size and occupation

 

北方纵横在下列工业制造领域积累了研究经验:

Bei fang zong heng accumulate research experience in the industry manufacturing sector show as below:

汽车与汽车配件 Vehicle and vehicle replacements

汽车整车制造业 Vehicle manufacturing

汽车零部件制造,   Vehicle parts manufacturing  

汽车配件供应链研究 Research on vehicle parts chain

重点工业企业研究[对标企业,竞争对手,重要合作伙伴研究]  Research on emphasis industry enterprises [competitors, important partners]

冶金与石油制品业业[润滑油,钢铁与有色金属冶炼] Metallurgy and Petroleum Products Industry [Oil, steel and non-ferrous metal smelting]

银行设备制造业[ATM机等自助银行设备,纸币清分机及其他] Bank equipment manufacturing [ATM machines and other self-service banking equipment, banknote sorter and others]

输变电设备制造业业[电线电缆,变压器,开关控制设备及其他] Power transmission equipment manufacturing industry [wires and cables, transformers, switches and other control equipment]

IT设备制造业[电子计算机整机,网络设备, 数据存储设备及其他]  IT equipment manufacturing [computer machine, network equipment, data storage devices and other]

电子元器件制造业业[半导体器件,集成电路，继电器] Electronic Component Manufacturing [semiconductor devices, integrated circuits, relays]

建筑与工业材料业业[保温管道,塑料管材,建筑陶瓷,电热管及其他] Building and industrial materials industry [insulation pipes, plastic pipes, building ceramics, heating pipes and other]

机械设备制造业[印刷机械,饮料生产设备,保洁清洗设备,其他专用设备] Machinery and Equipment Manufacturing [printing machinery, beverage production equipment, cleaning equipment, other specialized equipment]

水工业与气体工业[自来水,水处理设备,水表,水泵,燃气,工业气体,空气处理设备等] Water industry and gas industry [water, water treatment equipment, water meters, pumps, gas, industrial gases, air handling equipment]

家用电器与消费电子[家用视听设备，空调，厨房家电，小家电，手机，消费电子产品] Household appliances and consumer electronics [home audio-visual equipment, air conditioning, kitchen appliances, small appliances, cell phones, consumer electronics]

食品饮料与医药[医药和保健食品，生鲜食品，速速冻食品，方便食品，饮料] Food, beverage and pharmaceutical [medicine and health food, fresh food, fast frozen food, convenience food, beverage]

体育用品与运动服饰[体育器材，运动场所，运动服，运动鞋] Sporting goods and sportswear [sports equipment, sports, sportswear, sports shoes]

黄金制品 Gold Products

 

北方纵横成功运用过的工业领域研究模型:

Models successful used over industrial areas by bei fang zong heng:

产业环境研究模型 Industrial environmental research model

市场竞争分析模型 Competitive market analysis model

市场规模推估模型 Market size estimation model

用户满意度研究模型 Customer satisfaction research model

大客户需求研究模型 Premium customer demands research model

销售渠道研究模型 Sales channel research model

市场细分研究模型 Market segmentation research model

 

工业市场研究课题举例:

Examples on Industrial market research

中国水表市场调查数据报告 China water meter market survey data report

中国汽车零部件行业研究报告 China auto parts industry report

中国高压配电与单相变压器市场状况调研报告 China high voltage power distribution with single-phase transformer market research report

中国电力变压器市场报告 China power transformer market report

中国涡轮增压器市场调查报告 China turbocharger market research report

四大石油化工集团暨中国石化产业发展报告 Four Sinopec and China petroleum and chemical industry group report

中国华东、华南地区燃气行业与市场调查研究报告 East China, South China gas industry and market research reports

国内银行系统现金中心调查--暨现金中心钞票处理机械化调研报告 Domestic banking system cash Center survey - banknote processing center-cum-cash mechanization research report

纸币专用设备需求与重点供应商基本状况调查研究报告 Banknotes special equipment needs and key supplier basic survey research report

中国无线局域网设备制造业与市场调查研报告 China wireless LAN equipment manufacturing and market research study report

中国家电配套电加热管市场调查 Chinese home appliance market research supporting electric heating pipe

医药企业知识产权保护状况调查 Survey pharmaceutical companies to protect intellectual property

国内塑料管材品牌格局与品牌知名度调查 Pattern of domestic plastic pipe brand and brand awareness survey

国内重点轿车企业配件营销调查研究报告 Accessories key domestic car companies marketing research report

国内制造业企业信息管理系统建设与应用现状调查报告 Construction and application of domestic manufacturing enterprise information management system investigation report

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中国汽车服务行业研究报告 China automotive services industry report

中国医药品牌知名度调查研究报告 Chinese medicine brand research report

中国家电售后服务市场研究 Chinese appliance service market research

中国重点家电品牌知名度调研 Chinese home appliance brand research

中国电咖啡壶市场与重点制造商调查 China electric coffee maker market surveys and manufacturers

体育用品市场监测与竞争环境研究 Competition in the sporting goods market monitoring and environmental studies

养生保健产品进入市场的产业环境研究 Health care products in the market research industry environment

鲜榨果汁产品进入市场的产业环境研究 Fresh fruit juice products in the market research industry environment

国外饮食产品进入中国市场可行性分析 Foreign food products enter the Chinese market feasibility analysis

中国超大型平板电视市场研究 China large flat-panel TV market research

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工业市场研究部分客户:

Industry Market Research on part of the customers

东芝中国 Toshiba, China

三星中国 Sumsung, China

戴尔中国 Dell, China

阿拉德国际 Arad International

惠普中国 HP, China

长城润滑油 Great Wall Lubricating Oil

中成股份 Into shares

北人集团 BGC

中国一汽 China FAW

上汽通用 SAIC-GM

北京现代 Beijing Hyundai

金德管业 Jinde

国际铜协 International Copper Association

中国家电服务维修协会 Chinese home appliance service and repair Association

东方制冷 East Refrigeration

豪特耐中国 Hout resistant Chinese

上海通用五菱 Shanghai-GM-Wuling

可口可乐中国 Coca Cola, China

乐百氏中国 Robust, China

创维集团 Skyworth

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