北方纵横的商圈评估模型
The determine model of business area by BeiFangZongHeng

不同业态、不同目标市场，以及不同产品、不同扩张方式的商业投资者，对商圈分析的角度会明显不同。通常由于投资决策人的不同风格也会对商圈分析行为带来重大影响。
The investors with different sector, aim market and different products, will have different points of view regarding to the analysis.

根据研究项目的侧重点不同，综合运用以下多种方法对商圈类型进行划分
According to the difference of research project, we use different methods to distinguish the style of business area.

按企业对消费者吸引力的空间层次划分：核心商圈，次级商圈，边缘商圈
按消费人口的居住稳定性或流动性划分：常住人口商圈，工作人口商圈，学生商圈，,流动者商圈
按消费者群体使用的购物交通工具划分：步行者商圈，非机动车商圈，机动车商圈
还可以按企业经营方式和商品类别划分：零售商圈，批发商圈，快速消费品商圈，专项采购商圈，等……..
According to attraction by consumers: central business area, secondary business area and marginal business area.
According to stability of consumer: business area for residents, business area for working staff, business area for students.
According to transportation used by consumers: walkers business area, non-vehicle business area and vehicle business area.
According to different operating style by enterprise: retail business area, wholesale business area, FMCG business area, special purchase business area and so on.

“B&C.商圈测定模型”：从项目所在城市、所在街区和项目位置的特殊性出发，对商圈进行测定
“The determine model of business area B&C”: rely on particularity of the location for the project, we determine the definition of business area.

成功的国内企业和跨国零售巨头对商圈的测定，从不千篇一律，墨守成规，而是努力掌握项目周边环境的真相，寻求符合“市情”、“民情”的项目场地。北方纵横依据数年实践，潜心研究了众多成功企业的商圈测定思想与测定实践，同时借鉴部分常用测定法则或测定模型（如零售引力法则，顾客吸引力赫夫法则，康帕斯商圈模型，日本通户省商圈模型），创造性地提出了具有自主知识产权的“B&C.商圈测定模型”,并开始在客户服务实践中运用。
Successful domestic enterprise and global retail operator, they have different opinion about the determination of business area. Having long-time experience, bei fang zong heng investigate on the idea and practice of business area determination by lots of successful enterprise. At the same time, we applied the most popular determine regulation and model (such as retail gravitation regulation, law of Huff customers attraction, kompass district model and Nippon households provincial district model), given B&C business area determination model creatively. We have started to use it in customers service practice.

综合比较基础上的商圈研究 Business area search based on Comprehensive comparison

大多投资人会通过对投资区域的繁华程度、基础设施、交通状况、客流量或人口密度，以及同业竞争环境的调查研究，依据经验模型，做出是否选择某地投资、如何投资的决策。有些投资人会邀请专业顾问，以专业方法对初步选中的区域做商圈分析，以确定区域投资方案。那么，这里所说的“投资区域”是如何确定的呢？

Most of investors will draw conclusion of where to invest and how to invest depends on how prosperity this area is, basic equipment construction, transportation status, density of population and market competition environment. Some investors will invite professional consultant use professional methods to analysis the area they want to choose to make sure whether or not to invest on this area. So, how can they decide “the investment area”?

• 第一种方式：先划定区域，然后考察这个区域中的商业环境和人口环境。即：不做广泛比较，只对已经“看好”的某区域进行局部研究。相当多的企业就是这样做出选址决策的。更有个别“商圈调研”活动，甚至仅为负责人指定的投资区域做“决策英明”的“论证”。
First methodology:Decide the area firstly, and then investigate on the business and population environment. They don’t apply comprehensive comparison here, only research on some certain area they have already focused on. Lots of enterprises choose where to invest depends on this.

• 第二种方式：“综合分析基础上的商圈选择”。强调对整座城市的商业环境和人口布局做详细调研，而后在综合分析、比较基础上，确定最适当的投资区域，进而对目标区域进行更加深入的研究。
Second methodology:Decide business area based on comprehensive comparison. Here, we emphasize study on the whole business environment and distribution of population of entire city. And then, based on the analysis and comparison, we confirm the best region to invest finally. So that, we can carry the research one step deeper of the aim district.

我们可以举出不少例子说明投资人不采用“综合分析基础上的商圈选择”也可以取得成功。但不可否认的是：用这种方法选择投资区域后失败的案例，比“综合比较基础上的商圈选择”者多得不计其数！国际著名的零售商业巨头无一不是在综合比较基础上确定投资区域的典范。
We have examples to demonstrate that some successful investors who do not use comprehensive comparison. But, we must recognize that the bad cases are much more than comprehensive comparison users.

北方纵横在深入研究国际商业公司成功的商圈选择经验基础上，倡导商业投资人在“广泛的综合比较基础上进行商圈选择”，并且为投资人提供可以方便进行“综合比较”的数据支持。希望这种服务能帮助商业投资者少走些弯路，成功选择投资区域，并对选定区域进行科学分析，努力使这个区域创造更大投资回报。
Based on investigate in successful business area choose experience by global enterprise, bei fang zong heng initiate investors choose business area according to comprehensive comparison and we provide data support to investors for their invest purpose. We hope this service can help business investors choose area successfully.   

 [ 相关阅读：商圈研究报告 ]