相关链接:
连锁超市、专卖店选址调查与商圈研究
北方纵横为零售服务业投资人与创业者提供的选址调研服务-开店选址调研
北方纵横商圈调查的基本内容
商圈研究：零售商业投资环境评价
近两年，中国大陆餐饮市场的年度市场规模达7000多亿。一个新鲜行业——“鲜榨果（蔬）汁业”正悄然兴起。
In the past two years, the Food and Beverage Market in the mainland of China has the annual market size of over 7,000 billion. A new industry - "fresh fruit (greenstuffs) juice industry" is stealthily rising.
统计数据显示，该行业从2003年起，每年产值均达100亿元以上。2007年，中国鲜榨果（蔬）汁行业的销售收入增长了12％，但行业利润却增长了100％。而中国果汁每年人均消费量仅1升左右，是世界平均水平的1/7，是美国平均水平的1/45。显然，市场潜力巨大。在这样的背景之下，鲜榨果汁业的兴起，不仅为中国水果消费和深加工开拓了新的领域，同时也为众多食品商家带来了诱人商机。
Statistics data show that the industry from 2003, the annual production value reached more than 10 billion Yuan. Last year, China's fresh fruit (greenstuffs) juice industry sales grew by 12 per cent, but industry profits rose 100％. China's annual per capita consumption of fruit juice is only 1L ,which is about 1/7 of the world average level ,1/45 of the average level of the United States. Clearly, the market has great potential. In this context, the rise of fresh fruit juice industry inaugurate a new area not only for Chinese fruit consumption but also for the deep processing, at same time which will bring many attractive business opportunities for many food businesses.
具备天然、健康概念的果汁产品，良好的利润盈利空间，广阔的市场前景，再加上不高的行业进入门槛，这一切要素使得鲜榨果汁行业充满了诱人的前景。但很多行业人士认为，鲜榨果汁如今还不能称之为一个规模、成熟的食品行业。
A fresh fruit (greenstuffs) juice industry has such natural and healthy concept of juice products, the good profit margins, a broad market prospects, not high barriers to entry that all these elements make fresh fruit juice industry be full of attractive. But many people in the trade think that the fresh fruit (greenstuffs) juice now also can not be called a scale and? mature food industry.
目前的鲜榨果汁面临着整体行业标准的缺失问题，这意味着整个市场正处于一种混沌无序的运作状态。当前鲜榨果汁行业还没有具备突出实力的主导企业，无法形成真正意义上的规模化市场竞争，这就使得市场内鱼龙混杂。小店、作坊在卫生标准、操作流程和服务体系等环节的薄弱性和局限性也使得鲜榨果汁行业的整体形象欠佳。鲜榨果汁业对特种渠道依赖性过强，导致了不规范竞争的加剧，阻碍了品牌的打造，因此鲜榨果汁现阶段与酒店终端的共生性特质在当前大环境下是不可避免的。
At present, fresh fruit juice faced with the overall lack of industry standards, which means that the whole market is in a chaotic state of the operation of disorder. At present the fresh fruit juice industry has not yet possess outstanding strength of the leading enterprises and has not a real scale market competition, which makes all kinds of people visit the market. Shops, workshops has the weak link and limitations in health standards, operational procedures and service systems so that? the fresh fruit juice industry has the overall image poor. Fresh fruit juice industry has the strong dependence to the special channels, which lead to a non-standard intensifying competition, and hampered the brand building. So the fresh fruit juice develop with the hotel terminal at this stage, and the symbiotic nature of the environment in the present is inevitable.
目录 List
前 言 Foreword
第一部分 中国劳动力市场及相关法律法规 Part 1 Labour market and the revelant laws and regulations
一、劳动力市场现状Labour market status
二、相关法律法规Relevant laws and regulations
（一）2007年新修订的《中华人民共和国劳动合同法》《Law of the People’s Republic of China on Employment contracts》emended in 2007
（二）《中华人民共和国工会法》《The Trade Union Law of the People's Republic》
（三）《特殊人群劳动保障法》Laws and regulations on special people
（四）法律监督和劳动争议Legal supervision and labor disputes
三、用人单位劳动用工过程 Employment process
（一）劳动合同关系的建立Establishment of an employment relationship
（二）劳动合同的履行Performance of employment contracts
（三）解除劳动合同的情形Termination of employment contracts
四、员工的各种福利待遇 Treatments and welfares for personnels
（一）医疗保险Medical insurance
（二）养老保险Pension insurance
（三）失业保险Unemployment Insurance
（四）生育保险和工伤保险Maternity insuranc and work injury insurance
（五）住房公积金Housing provident fund
（六）员工假期待遇Treatment of staff holidays
（七）关于产假待遇Treatment on maternity leave
（八）关于婚假待遇 Treatment on marriage leave
（九）关于丧假待遇Bereavement leave
（十）事假Casual leave
第二部分 在华投资程序及相关政策法规 Part 2 Course of investment in China and the relevant regulations and policies
（一）外商投资商业企业成立的条件 Conditions of set up foreign invested commercial enterprises
（二）外商投资商业企业开设店铺的条件 Conditions to open an outlet for a foreign invested commercial enterprise
（三）投资零售业务的外商投资商业企业的经营业务 Business operated by foreign invested commercial enterprises engaged in retailing
（四）外商投资商业企业从事零售批发店铺经营地域限制 Geographical restrictions on foreign invested commercial enterprises that engage in retailing and wholesaling
（五）外商投资商业企业的设立与开设店铺的办理程序 Procedures for establishment of a foreign invested commercial enterprise and its outlets
二、特许经营相关法律政策 Related laws and policies for franchising
（一）特许经营双方应当具备的条件 Qualifications of franchisor and franchisee
（二）特许经营的合同 Franchise contracts
（三）商业特许经营备案管理Administrative of Archival Filing of Commercial Franchise
（四）特许经营费用Franchise fees
（五）特许经营的商业特许经营信息披露管理 Management of information disclosure
（六）特许经营的法律责任Legal liability of franchising
（七）外商投资企业的特许经营方式的特别规定Special provisions on franchising for foreign-invested enterprises
（八）特许经营有关的税种 Tax for franchise business
三、税收及相关政策法规 Tax and the relevant regulations and policies
（一）税收的种类Sorts of tax
（二）国税和地税 State tax and local tax
（三）纳税相关方的权力与义务Rights and obligations of taxpayers and taxation organs and personnel
（四）税收优惠Preferential Tax Treatment
（五）税收征收管理Administration of tax collection
（六）餐饮企业缴纳税种及相关政策Taxes of the food and drink industry enterprises paid and the related policy????
四、员工应缴纳的税种及相关政策The tax for the personnels and the relevant policies
（一）缴纳个人所得税的对象Object of individual income tax
（二）个人所得税的扣缴义务人及程序Withholding agents and procedures of individual income tax
（三）个人所得税的个人所得的范围 Scope of the individual income
（四）个人所得税的应纳税所得额及税率Amount of taxable income and tax rates of individual income
五、食品卫生管理及法规政策Regulations and policies of food hygiene management
（一）食品卫生许可证Food sanitation license
（二）食品、操作、环境的卫生要求Food, operation, environmental health requirements
（三）食品卫生监督及法律责任Supervision on the health of foods and legal liability
（四） 公共场所卫生管理 Health Management in public places
第三部分 餐饮企业的申办与注册 Part 3? Application and registration of catering enterprises
一、申办人资格 Applicant qualifications
二、《食品卫生许可证》申办及照前审批 Application, examination and approveing of "Food health permits"
三、《营业执照》的办理 Handling of "Business License"
四、税务登记（纳税登记）Tax Registration
五、开业登记 Business registration
第四部分 企业财产保险 Part 4? Property insurance
一、财产损失险Insurance against loss or damage to property
二、责任保险Liability insurance
三、 保险费计算 （以深圳为例）Premium calculation (take henzhen for example)
（一）财产保险 Property insurance
（二）责任保险 Liability insurance
第五部分 餐饮店的店面装修 Part 5 Storefront decoration of restaurants
一、 装修公司的选择 Choice of decoration company
二、 装修的成本计算 Decoration cost budget
三、 装修项目程序 Decoration project procedures
（一）装修方案及装修公司的确定 Decoration programme and companies identified
（二）施工前期Pre-construction
（三）施工中期the medium-term of construction
（四）施工后期Late term of construction
（五）装修周期Renovation cycle
第六部分 餐饮店的原料成本 Part 6 Cost of raw materials in restaurants
一、 果汁、低脂酸奶、聚苯乙烯杯和香蕉的市场价格分布Market prices distribution of fruit juice, low-fat yogurt, polystyrene cups and banana
二、运输成本Transportation costs
三、商品定价参考Pricing reference of goods
第七部分 餐饮店的电费成本 Part 7 Electricity cost of the restaurants
一、北京电价 Power price in Beijing
二、上海电价 Power price in Shangha
三、广州电价 Power price in Guangzhou
四、大连电价Power price in Dalian
五、厦门电价Power price in Xiamen
第八部分 餐饮店的广告成本和通讯成本 Part 8 Costs of Media and Communication
第九部分 潜在竞争对手及各城市知名咖啡、饮品品牌介绍Part 9 Potential competitors andrenowned coffee, beverages Brands in some cities
一、 潜在竞争对手概况 Potential competitors overview
（一）咖啡行业现状Status of coffee industry
（二）甜品饮品行业现状Status of dessert beverages industries
二、各城市知名咖啡、饮品品牌介绍 Renowned coffee, beverages Brands in some cities???
（一）上岛咖啡Ubc coffee
（二）SPR咖啡SPR coffee
（三）星巴克Starbucks coffee
（四）茶风暴Teastorm
（五）上海快乐柠檬餐饮管理有限公司—快乐柠檬Happylemon
（六）上海仟果企业管理有限公司—爱茜茜里冰激凌ICEASON
（七）DQ冰激凌DQ??
（八）百草园凉茶Baicao Garden herbal tea
第十部分 购物中心区域与物业租赁价格 Part 10 Shopping malls and leasing prices???
一、北京热点商铺 Hot shops in Beijing
（一）区域 Regions
（二）价格Rents
二、上海热点商铺 Hot shops in Shanghai
（一）区域Regions
（二）价格Rents?
三、广州热点商铺 Hot shops in Guangzhou
（一）区域 Regions
（二）价格Rents?
四、厦门热点商铺 Hot shops in Xiamen
（一）区域Regions
（二）价格 Rents
五、大连热点商铺 Hot shops in Dalian
（一）区域 Regions
（二）价格 Rents
（三）相关说明Note
第十一部分 消费市场与经济条件 Part 11 Consumer market and economic conditions
一、 主要城市（北京、上海、广州、大连、厦门）的经济状况Economic conditions in Beijing, Shanghai, Guangzhou, Dalian, Xiamen
（一）主要城市经济社会概况Economic and social profiles of five cities
（二） 主要城市经济社会指标 Economic and social indicators in Beijing, Shanghai, Guangzhou, Dalian, Xiamen
（三） 主要城市（北京、上海、广州、大连、厦门）的工资水平 Level of wages in Beijing, Shanghai, Guangzhou, Dalian, Xiamen
二、 主要城市（北京、上海、广州、大连、厦门）的就业情况Employment situation in major cities (Beijing, Shanghai, Guangzhou, Dalian, Xiamen)
图表目录
图表 1 2007年主要城市医疗保险缴费比例情况表 Table 1 payment rate of basic medical insurance fee in some main cities in 2007
图表 2 2007年主要城市医疗保险缴费比例情况表Table２ payment rate of pension insurance fee in some main cities in 2007
图表 3 2007年主要城市职工失业保险缴费比例情况表 Table 3 rate of paying unemployment insurance in some main cities
图表 4 2007年主要城市职工生育保险和工伤保险缴费比例情况表Table 4 rate of paying maternity insuranc and work injury insurance in some main cities in 2007
图表 5 2007年住房公积金缴纳比例情况表Table 5 rate of paying maternity insuranc and work injury insurance in some main cities in 2007
图表 6 土地增值税税率表 table 6 table of Land Appreciation Tax
图表 7 车船税税目税额表 Table 7 table of Amount and payable Items of Vehicle and Vessel Tax
图表 8? 个人所得税税率表一（工资、薪金所得适用）Table 8 table of individual income tax rates (applicable for income from wages and salaries)
图表 9? 个人所得税税率表二Table 9 individual income tax rates
图表 10? 同类产品比对价格表 Table10? the price of similar products
图表 11 运输成本比对价格表Table 11 transportation costs??
图表 12 2006年北京地区商业电价分布表Table 12 distribution of commercial power price in Beijing in 2006?????
图表 13 2006年北京经济开发区商业电价分布表 Table 13 distribution of commercial power price in Beijing Economic Development Zone in 2006
图表 14 广州市电价表 Table 14 Power price in Guangzhou?
图表 15 大连（未开征城市公用事业附加地区）销售电价表Table 15 power price in Dalian
图表 16 大连（已开征城市公用事业附加地区）销售电价表Table 16 power price in Dalian
图表 17 厦门市现行销售电价表 Table 17 power price in Xianmen
图表 18 主要城市甜品饮品行业门店数Table 18 shop number of dessert beverages industries??
图表 19 北京各商圈写字楼、商铺租价范围Table 19 rent range in Beijing
图表 20 上海各商圈写字楼、商铺租价范围Table 20 rent range in Shanghai
图表 21 广州市商圈分布状况表Table 21 distribution of Trade Circle in Guangzhou
图表 22 厦门商圈分布状况表Table 22 distribution of Trade Circle in Xiamen
图表 23 厦门各商圈写字楼、商铺租价范围Table 23 rent range in Xiamen
图表 24?大连商圈分布状况表Table 22 distribution of Trade Circle in Dalian
图表 25 主要城市的人口经济指标情况表Table 25 economic and demographic indicators in Beijing,Shanghai,Guangzhou,Dalian,Xiamen
图表 26? 2006年主要城市职工年均工资 Table 26 average annual wages in Beijing, Shanghai, Guangzhou, Dalian, Xiamen in 2006
图表 27 2006年主要城市失业率 Table 27 registered unemployment rate in 2006
图表 28 主要城市的目前最新的最低工资标准情况表Table 28 the current minimum wage standards in major cities
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