研究方法与样本分布
Method and samples distribution
本项目的调查信度
Reliability of survey
第一部分 深圳居民消费支出状况研究
Research on expenditures for consumption of households in the main city zone of Shenzhen
一、居民消费支出水平与消费支出结构
Levels and structures of expenditure for consumption
二、食品消费支出水平与消费支出结构
Levels and structure of food expenditures
（一）食品消费支出总体水平
Levels of food expenditure
（二）分类食品消费水平分组
Consumptions of kinds of foods
（三）分类食品消费结构分组
Structure of kinds of foods
三、非食品类消费支出水平与消费支出结构
Structure of non-food expenditure and expenditure
（一）非食品类消费支出总体水平
Annual expenditure for non-food consumption
（二）非食品类消费支出水平分组
Grouped by non-food expenditures
（三）非食品类消费结构分组
Structure of non-food expenditure
四、服务类消费支出水平与消费支出结构
Level and structure of service expenditures
（一）服务类消费支出总体水平
The service consumption
（二）服务类消费支出水平分组
The service expenditure
第二部分 光顾各类购物场所的消费者群体特征研究
Characteristics of Market Segments Visiting Shopping Places
一、各类购物场所的消费者数量与频繁光顾者比例
Number of consumers in kinds of shopping places and proportion of usual consumer
二、各类购物场所的消费者群体特征
Characteristics of consumers in different shopping places
(一）“频繁光顾”的零售业态与消费者居住区域
Shopping places visited frequently and the consumers living region
(二)“频繁光顾”的零售业态与消费者本土化
Shopping places visited frequently and proportion of consumers between natives and immigrations
（三）“频繁光顾”的零售业态与消费者职业阶层
Shopping places visited frequently and distribution of consumer occupation
（四）“频繁光顾”的零售业态与消费者家庭月收入
Shopping places visited frequently and household monthly income of consumers
（五）“频繁光顾”的零售业态与消费者教育程度
Shopping places visited frequently and consumers education
（六）“频繁光顾”的零售业态与消费者年龄结构
Shopping places visited frequently and structure of consumers age
（七）“频繁光顾”的零售业态与消费者性别
Shopping places visited frequently and gender of consumers
（八）“频繁光顾”的零售业态与消费者家庭结构
Shopping places visited frequently and structure of consumer families
（九）“频繁光顾”的零售业态与消费者居住方式
Shopping places visited frequently and ways of living
第三部分 深圳居民购买行为习惯研究
Search of population buying habit in Shenzhen main cities
一、深圳居民的业态偏好及光顾频次
Preference and frequency of visiting shopping places
（一）深圳主城区居民的业态偏好
Preference for shopping places
（二）深圳主城区居民光顾各种业态的频次
Frequency of visiting shopping places
二、深圳主城区居民的单次购买金额
Single expenditure of residents in Shenzhen
（一）生鲜食品单次购买金额
Single expenditure for fresh food
（二）包装食品单次购买金额
Single expenditure for purchasing packaged food
（三）日用百货单次购买金额
Single expenditure for daily commodities
三、影响深圳主城区居民购买场所选择的因素分析
Considerations in choosing shopping places
（一）影响消费者选择购买场所的基本要素
Basic factors affected choice of shopping places
（二）消费者选择第一购物场所的原因
The reasons of choosing the first hypermarket
（三）消费者选择第二购物场所的原因
Reasons of choosing the secondary hypermarket
（四）消费者选择去不同品牌购物场所的原因
Reasons of choosing different hypermarkets
（五）消费者去第一购物场所的方式和所需时间
Time needed and ways to the first hypermarkets
四、深圳居民的媒体接触习惯和媒体影响力分析
Media loved by consumers and influence on residents in main city zone of Shenzhen
结 论 Conclusion
图表目录
图表 1 样本的行政区域分布 Table 1 administrative divisions of samples
图表 2 样本的街道分布 Table 2 the distribution of samples in different Jiedao
图表 3 样本的年龄结构 Table 3 age compositions
图表 4 外来人口的来源省份 Table 4 the original provinces
图表 5 受访者在深圳居住时间分布 Table 5 Distribution of Living Time
图表 6 样本的文化结构 Table 6 educational composition
图表 7 样本的行业结构 Table 7 structure of industry
图表 8 受访者职业分布 Table 8 occupational compositions
图表 9 居民个人收入水平分布 Table 9 Individual Monthly Income
图表 10 消费者支出结构 Table 10 structure of expenditures for consumption
图表 11 本地人家庭与外地人家庭的年总支出对比 Table 11 comparison of total household expenditures between natives and immigrations
图表 12 食品类支出结构 Table 12 structure of food expenditure
图表 13 家庭食品支出水平分组 Table 13 scale of food expenditure of households
图表 14 本地人家庭与外地人家庭食品总支出对比 Table 14 comparison of food expenditure between natives and immigrations families
图表 15 家庭月均生鲜食品支出水平分组 Table 15 grouped by household monthly fresh food expenditure
图表 16 深圳本地人家庭与外地人家庭每月的生鲜食品消费情况对比 Table 16 comparison of fresh food expenditure between local families and alien families
图表 17 家庭月均包装食品支出水平分组 Table 17 households grouped by monthly packaged expenditure
图表 18 家庭月均在外就餐支出水平分组 Table 18 households grouped by dining out expenditure
图表 19 家庭购买生鲜食品比例分组Table 19 the scale of fresh food expenditure
图表 20 家庭购买包装食品比例分组Table 20 scale of packaged food expenditure
图表 21 家庭在外就餐支出比例分组Table 21 the scale of dining outside expenditure
图表 22 非食品类消费支出结构Table 22 structure of non-food expenditures
图表 23 非食品类支出比例分析Table 23 scale of non-food expenditures
图表 24 纺织服装年支出水平分组 Table 24 textiles and garments expenditure
图表 25 日用百货年支出水平分组 Table 25 the daily commodities expenditure
图表 26 家电、家具年支出水平分组Table 26 the appliances and furniture expenditure
图表 27 本地人外地人年家电和家具消费支出平均值分布Table 27 distribution of average annual expenditure of household appliances and furniture for natives and immigrations
图表 28 年家电和家具消费额在本地人外地人群的分布情况Table 28 distribution of natives and immigrations for average annual expenditure of household appliances and furniture
图表 29 本地人外地人一年内购买家电的情况Table 29 situation of buying household appliances for natives and immigrations
图表 30 本地人外地人一年内购买家具的情况Table 30 situation of buying furniture for natives and immigrations
图表 31 购买纺织服装和日用百货支出比例分组 Table 31 the scale of expenditure of daily commodities
图表 32 购买家电、家具支出比例分组Table 32 the scale of expenditure of appliances and furniture
图表 33 服务类支出结构 Table 33 structure of service expenditures
图表 34 服务类消费支出水平分组Table 34 the scale of service expenditure
图表 35 年住房支出水平分组Table 35 the scale of housing expenditure
图表 36 消费者各项服务类消费年支出分布情况表Table 36 distribution of kinds of services expenditure
图表 37 各类购物场所的消费者总量与反复光顾者比例 Table 37 number of consumers in kinds of shopping places and scale of usual consumer
图表 38 “频繁光顾”的零售业态与消费者所在区域Table 38 shopping places visited frequently and consumers living region
图表 39 是否外来人口与“频繁光顾”的零售业态Table 39 shopping places visited frequently and scale of consumers between natives and immigrations
图表 40 不同本地人群去各业态最频繁的分布情况Table 40 Distribution of shopping places visiting most frequently for different natives
图表 41 不同外地人群去各业态最频繁的分布情况Table 41 Distribution of shopping places visiting mostfrequently for different immigrations
图表 42“频繁光顾”的零售业态与消费者职业阶层Table 42 shopping places visited frequently and distribution of consumer occupation
图表 43 “频繁光顾”的零售业态与消费者家庭收入Table 43 shopping places visited frequently and household monthlyincome of consumers
图表 44 “频繁光顾”的零售业态与消费者教育程度 Table 44 shopping places visited frequently and consumers education
图表 45 “频繁光顾”的零售业态与消费者年龄结构Table 45 hopping places visited frequently and structure of consumers age
图表 46 “频繁光顾”的零售业态与消费者性别Table 46 shopping places visited frequently and gender of consumers
图表 47 “频繁光顾”的零售业态与消费者婚姻状况Table 47 shopping places visited frequently and consumer marital status
图表 48 “频繁光顾”的零售业态与消费者的家庭人口数Table48 shopping places visited frequently and number of families
图表 49 “频繁光顾”的零售业态与居住方式Table 49 shopping places visited frequently and way of living
图表 50 深圳主城区居民的业态偏好Table 50 preference for shopping places
图表 51 深圳消费者购买不同消费品的业态偏好分布表Table 51 distribution of shopping places where consumers bought different goods
图表 52 深圳市消费者每月光顾各种零售业态频次Table 52 monthly frequency of residents visiting shopping places
图表 53 各种业态消费者的光顾频次Table 53 consumption frequency in different shopping places
图表 54 消费者光顾五种零售业态的单次购买金额分布情况Table 54 distribution of single expenditure in shopping places
图表 55 消费者在集贸市场、超市和小店铺购买生鲜食品的单次花费Table 55 single expenditure for fresh food in market fairs, hypermarkets and small shops
图表 56 消费者在商场和大卖场购买生鲜食品的单次花费Table 56 single expenditure for fresh foods in hypermarkets and comprehensive shopping centers
图表 57 消费者在各大卖场商场的生鲜食品单次购买金额Table 57 single expenditure for fresh foods in different hypermarkets
图表 58 消费者在商场和大卖场购买包装食品的单次花费Table 58 single expenditure for packaged foods in hypermarkets and comprehensive shopping centers
图表 59 消费者在集贸市场、超市和小店铺购买包装食品的单次花费Table 59 single expenditure for packaged foods in market fairs, supermarkets and small shops
图表 60 消费者在重点大卖场购买包装食品单次花费Table 60 single expenditure for packaged foods in different hypermarket
图表 61 消费者在商场和大卖场购买日用百货的单次花费Table 61 single expenditure for daily commodities in comprehensive shopping centers and hypermarkets
图表 62 消费者重点大卖场购买日用百货的单次花费Table 62 single expenditure for daily commodities in hypermarkets
图表 63 消费者在集贸市场、超市和小店铺购买日用百货的单次花费Table 63 single expenditure for daily commodities in market fairs, general supermarkets and small shops
图表 64 各大卖场消费者的购物频次分布Table 64 consumption frequency of consumers preferring
图表 65 大卖场消费者的单次消费Table 65single expenditure of consumers preferring hypermarketses
图表 66 消费者媒体接触情况分布表Table 66 media loved by consumers
图表 67 媒体对消费者的影响力分析Table 67 media influence on consumers
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